Once we have gotten over the initial joy of being master of our time, harsh reality sets in. Retirement is turning out to be one big yawn. Day in, day out, it’s the same old routine. Bliss! But sooner or later, we will wake up one morning feeling something is missing in our lives. Ad infinitum.ĭoing what we like, living how we want, with no one to answer to. You can download the full report and charts using the purple download form below.Eat, sleep, wake. Cinema advertising spending has also increased over the last few years, but this is a small part of the expenditure and tends to be used by only around 25 charities, and is dominated by very few.With the eve of GDPR this is likely to change, and may be the right opportunity for charities to diversify their advertising.
Direct mail has reduced from around three quarters to a half of charities’ advertising expenditure, demonstrating a move away from direct marketing but this sill dominates charities advertising portfolios.Charity Press is the only area that has shown a downward trend over the last nine years, and especially since 2013, corresponding in the opposite direction to the advertising spend on the internet.However, this has been spearheaded by the large charities who are increasingly investing millions of pounds in this area. That said, charity internet expenditure has risen over the last three years and represents a growth across the charity sector.While charities have followed this trend they trail behind with only 5% of their advertising budgets going on the internet in 2016. The main area of growth in advertising in the UK is through the internet, which has nearly doubled over the last four years and grown to 46% of all advertising spending.Advertising spend continues to grow across the UK, and charities have a minimal hold of between 2% and 3% of overall spend.You can read our in-depth analysis of this report in our blog, or scroll down further to download the charts. The single most interesting finding is how charities are spending so little on the internet – just 5%- compared to the market as a whole where 46% of all expenditure is now on the internet. We're pleased to publish our new analysis of charities advertising expenditure patterns.
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