According to the UK’s Evening Standard, residents of the neighborhood are fed up with visitors who are "influencing their doorsteps," setting up shop on patios, corners and doorsteps, even bringing changing tents and professional photographers with them. One particular example is London's Notting Hill neighborhood, lined with colorful, quaint houses. While taking and sharing these types of influencer photos can benefit a destination/attraction and its local population, they can also create a myriad of problems for both locals and other visitors. Companies have even started banking on influencers flocking to new, immersive exhibitions and experiences like the pop-up ice cream museum, where visitors are encouraged to constantly snap shots with the colorful, quirky exhibits and share them on social media.
Visit almost any beautiful beach and you’ll notice beachcombers posing in swimsuits or on surfboards, dying to get the perfect shot. The one that has a travel buddy to capture shot after shot, as they wistfully stare at a breathtaking view, at an epic tourist attraction or at a magnificent natural wonder, posing in a stylish outfit for what's more like a fashion photo shoot than a travel memory. We’ve all seen an influencer do their thing at one point or another (or maybe been a wannabe ourselves).
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